Marketing advice from my Master's dissertation No.2

Rainy-windy-busy afternoon to everyone.:)

That's been a really loooong and pleasand weekend for me, hope you enjoyed it as well. 
It is Monday now and time to read and share more interesting ideas and useful tips. As I've told you last time my dissertation seems to be full of PR and marketing insights, so I cannot wait to share the second finding with you. In fact, this will be my own thoughts with reflection on something very engaging.  

Just the day before I finished my last chapter somewhere in the labyrinth of the Internet I`ve found these amazing video. Created by extremely talented motion and graphic designer Shimi Cohen and based on Sherry Turkle's book Alone Together, it made me think of this second tip. 

2. Don't make people feel lonely

The main conclusion in the video is that SNSs, although designed to connect people and facilitate communication, in fact, made us feel even more lonely. That is because of this three paradoxical assumptions that we all have as Facebook, Twitter and Google+ users (any other SNSs counts):

- We can put our attention wherever we want it to be
- We will always be heard
- We will never have to be alone

This is the actual video in case you have not watched it yet.

What has all of these to do with marketing? Hm...I suggest it might be true that people became  less connected, less happy or even  less sociable. On the other hand, it also is true that we make those 3 above mentioned suggestions and want social networking sites to make us less lonely. Therefor, why don't you,  marketers, give people what they want?

1. Be a friend - be that company which will always make its customers day - with its oustanding services, high quality products, helpful website and attractive social media content. 

2. Always listen to your customers and make them feel you appreciate them. 

3. Never ever leave your clients, customers, readers, visitors etc. without support. There is nothing more annoying than a customer service that cannot be reached when you need it most; nothing more dissapointing than my 'witty comments' on Facebook left unnoticed by the page owner; and nothing better than a cute picture of a fluffy cat and a 'good read' posted somewhere on Google+ at 2 pm just on time, in case I could not sleep. All of this makes the digital world better, transforming users illusions in some very real customer care. 

This is it for today. :)

P.S. How cool would that be if the word loneliness meant 'no friends online', while in real life somebody was always there for you? Like abso-bloody-lutely cool! :)