Hello everyone!
Hope, you are doing great and cannot wait to read my new tip. I did not come back to you for a couple of days, therefore, I decided this time I write something extremely interesting.
This tip will be more marketing, digital, PR focused, as I will talk (write) about SEO.
Few weeks ago I was working on the 'bran clean up', for those who don`t know it is a procedure the company needs to follow after they have changed the name, logo or moved to another location. This always seems quite unprofessional and damage the brand, when it`s already been few years after you changed your logo but media still uses the old one. If you want to change this unfortunate situation you really have to think about 'brand clean up' - create a list of links where your company is mentioned and contact the outlets asking to update the information. Seems like a lot of work, ha? It certainly is, but I will give you some tips how substantially decrease the amount of time you spend on this.
1. You need to search for all the pages that include any info about your company (you can search using the old company's name or a new one if the update you want regards a logo). It probably makes sense to limit the period of search, location and etc. Another way to go, is not update evrything, bit the most influential sources. How do you decide on those?
2. SeoQuake - this is a must have program (plugin) for every marketing/PR/difital professional. In a nutshell, this is great addition to your Google, Firefox or other search engine which helps visualize important data on SEO. On the SeoQuake website you can read the following:
'Beginner web masters and seos will find SeoQuake useful for estimating effectiveness and competitive ability of their SEO efforts. In the hands of professional SeoQuake will become a powerful and indispensable tool for analyzing optimization and promotion level of internet web-projects.'
After you install the software on your computer, you will be able to see SEO metrics for every page you open, such as Google page rank, the number of pages that are indexed by Yahoo, Alexa ranking and many others. Overall, it looks like this:
3. Back to the brand clean up. :-) so knowing the metrics for the websites, you can choose which ones definitely need updating (the most influential ones) and those who can wait. Moreover, you can optimize the Google search by setting desirable parameters, say, you are looking for the pages with most Facenook likes or something.
4. Another fantastic option SeoQuake gives you, is a possibility to export your search results into the Excel table. Isn't it great? Having everything in one place with opportunity to work with a file without additional copy-pasting. In addition, it is handy because for your clean up, you will probably need to mark all the search results with different colours or notes. For example, you can first mark the pages which are news stories or reports, or case studies. `these are the ones you, probably, won't be able to change. However, you can anyway email the editors with the updates on your new logo, company name and any other data for their future purposes. Secondly, you can mark pages that need update by your HR department, such as job offering websites, LinkedIn page, Yellow pages and etc. Thirdly, I suggest you mark search results which are difficult to interpret (any weird pages). This how I would do it, but the procedure may differ.
Here is a nice article explaining how you can export your SeoQuake results to Excel.
5. Finally, you will need to contact all the websites with the same email requesting the update. This is the stage that takes ages. You see, only when human factor is involved, the process slows down. :) Either than that, with SeoQuake brand clean up is as easy as it's never been.
Hope you like this info. Share and like and read me more .:)
Hope, you are doing great and cannot wait to read my new tip. I did not come back to you for a couple of days, therefore, I decided this time I write something extremely interesting.
This tip will be more marketing, digital, PR focused, as I will talk (write) about SEO.
Few weeks ago I was working on the 'bran clean up', for those who don`t know it is a procedure the company needs to follow after they have changed the name, logo or moved to another location. This always seems quite unprofessional and damage the brand, when it`s already been few years after you changed your logo but media still uses the old one. If you want to change this unfortunate situation you really have to think about 'brand clean up' - create a list of links where your company is mentioned and contact the outlets asking to update the information. Seems like a lot of work, ha? It certainly is, but I will give you some tips how substantially decrease the amount of time you spend on this.
1. You need to search for all the pages that include any info about your company (you can search using the old company's name or a new one if the update you want regards a logo). It probably makes sense to limit the period of search, location and etc. Another way to go, is not update evrything, bit the most influential sources. How do you decide on those?
2. SeoQuake - this is a must have program (plugin) for every marketing/PR/difital professional. In a nutshell, this is great addition to your Google, Firefox or other search engine which helps visualize important data on SEO. On the SeoQuake website you can read the following:
'Beginner web masters and seos will find SeoQuake useful for estimating effectiveness and competitive ability of their SEO efforts. In the hands of professional SeoQuake will become a powerful and indispensable tool for analyzing optimization and promotion level of internet web-projects.'
After you install the software on your computer, you will be able to see SEO metrics for every page you open, such as Google page rank, the number of pages that are indexed by Yahoo, Alexa ranking and many others. Overall, it looks like this:
If you would like to read more about how to install this plugin and how to interpret metrics, visit this page.
3. Back to the brand clean up. :-) so knowing the metrics for the websites, you can choose which ones definitely need updating (the most influential ones) and those who can wait. Moreover, you can optimize the Google search by setting desirable parameters, say, you are looking for the pages with most Facenook likes or something.
4. Another fantastic option SeoQuake gives you, is a possibility to export your search results into the Excel table. Isn't it great? Having everything in one place with opportunity to work with a file without additional copy-pasting. In addition, it is handy because for your clean up, you will probably need to mark all the search results with different colours or notes. For example, you can first mark the pages which are news stories or reports, or case studies. `these are the ones you, probably, won't be able to change. However, you can anyway email the editors with the updates on your new logo, company name and any other data for their future purposes. Secondly, you can mark pages that need update by your HR department, such as job offering websites, LinkedIn page, Yellow pages and etc. Thirdly, I suggest you mark search results which are difficult to interpret (any weird pages). This how I would do it, but the procedure may differ.
Here is a nice article explaining how you can export your SeoQuake results to Excel.
5. Finally, you will need to contact all the websites with the same email requesting the update. This is the stage that takes ages. You see, only when human factor is involved, the process slows down. :) Either than that, with SeoQuake brand clean up is as easy as it's never been.
Hope you like this info. Share and like and read me more .:)
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