Wednesday 31 July 2013

How to be more productive?

This post will be more like a short note, but the thing I will tell you about today is really worth a seperate post. :)

I consider myself to be quite organized, but sometimes it all goes wrong and I just need something to motivate and encourage my 'lazy ass'. ;) I found that shopping is a good stimulator of productivity until you are bankrupted. This year I had to I write more than 30.000 words in English (academic English!) and after buying a piece of cloths for every thousand, I quickly became 'a well-dressed inspired' beggar. :(

Anyway, I am extremely familiar with the issues of procrastination, inspirational crises and living from one deadline to another. So the tool or the website I will write about later on, is a great solution for peopple working in any sort of 'creativity demanding industry'.

Once upon a 'third deadline around' my cousin (more like a friend with whom we pretend to be cousins) sent me an email with a link to one cool website. This website was developed by a bunch of American scientists who discovered that people cannot concentrate in a complete silence. Thus, in order to be productive you should always have some 'background noise' in your room/office. That is actually the reason why people tend to listen to the music while they work. However, music may be a bit distracting, because it makes you listen to the lyrics. 

So the scientists found a way to be creative without listening to music. http://coffitivity.com/ is the solution! Here what it says:



...the mix of calm and commotion in an environment like a coffee house is proven to be just what you need to get those creative juices flowing.


Now just go to that website, listen to the 'coffee house noise' and be creative! Moreover, you can listen to the coffee stuff and your favourite music at the same time! I really enjoyed it, even though it is difficult to argue if Coffitivity substantially challenges procrastination.

Here is a short diary of a person who used it and was satisfied.
As for me, it defenitely makes you happy in your own virtual coffee shop surrounded by imaginary visitors. Have a very productive day and tell me what you think! :)

P.S. This post does not look too short after all...




 

Tuesday 30 July 2013

Infographics and video editing for bluffers

Infographics are being widely used by all types of companies as the new form of content. 
From the maps and cartography -  











through the road signs -
the use of icons evolved into the whole image-based stories and business reports -


This is how infographic was born, I guess. I always admired how this type of content looks and always wanted to create one my self. So here are some tips concerning infographic I would like to share.







1. It is simple
There is probably no better way to explain the big data and heavy statistics to the ordinary person except for visualising it. Easy-to-understand pictures may not only display your products, reveal key information on the company's achievements, but be an informative piece for the stakeholders and business partners.


2. A form of content and the content per se
Infographics are now quite commonly used by the marketing, PR, advertising and digital blogs and news outlets as a way of delivering complicated data (statistics, rankings, process descriptions). On the other hand, when a brand decides to create infographic, this often becomes a newsworthy story itself. Take Google, for example, who supplemented the ‘9 years of Gmail celebration’ with the colourful illustrations making the event more ‘catchy’.



3. People love infographics
Cool cat`s images and infographics (as more serious stuff) represent the two examples of the most sharable content. This is especially true among the Internet users who not as much read, but observe. While with the articles and news stories the information may be more in-depth, it only takes few seconds to get the idea of the infographics and repost the picture to your social media page.


4. Infographic cannot be too long
The blog post may be too long, so can the video, but with infographics it is more like a comics book - you want to know the end of the story. Thus, this format of content is rarely boring. So it is like bonfire, waterfall or 'another person working' - something you can watch forever. :)


5. There are so many tools to make infographics


In order to make an infographic you do not necessarily need to be a photoshop guru. There are at least 3 great free online editors to help you start visualising your content.



6. Users love them, search engines don’t.


The biggest problem with infographic is that they are not SEO-friendly, Being an image infographic content cannot be recognized and indexed. Therefore, it`s use have to be very dosed and always supported with some kind of a pitch or a hashtag.


7. Good infographics are not so easy to make.


Even though the above mentioned programs are quite handy, they cannot compere with professionally designed ones. Therefore, I would still recomend to get yourselves introduced to the basics of picture editing.

FURTHER content visualisation 

If you want to take the visualisation to the next level, it is might be worth trying to create video.
To say the truth, I was not at all familiar with any video editors (except for the Movie Maker). 
However, I was a huge fun and frequent user of Instagram, so after they introduced the 'video option' it was my first expereince in fim making.

Later on, I discovered Vine and it was absolutely surprising how 7 seconds can make you a star or help creating successful marketing strategy .

But the service I want to share with you today is VideoScribe. If you have always wanted to create a video like this, this video editing software will be extremely useful. What it does, it makes this 'hand drawn stories' in a few minutes, so I really enjoyed the 7 days trial free version that I have installed. If this is something you would use for your content marketing, it might be worth buying though.







Few words about luck

Today`s post is about venture and lottery! :)

I am not a gambler, becuase if I was I would be have been a vagabond already)

Not to say that I don`t believe in lucky coincidence or a power of thought. I have won £10 in a lottery! And I am happy enough (or smart ;) to be studying abroad, which requires a certain amount of luck. 

In the UK you can certainly buy lottery tickets (and my friend did that first week he`s got here and won £500!!!!) or bet (as I did on the Champions League final and lost £5). But I think it is more fun and more cost effective to participate in different contests.

These are just a few examples of contests I participated in:

1. My Favourite Place in the World 

What: photocontest by M8 app. Just post pictures of your favourite places, gather Likes and win cool stuff.
When: it actually ends today so be quick! In case you do not want to participate, you can simply support me by Liking the picture I`ve posted.

Ireland 2011
Why: you can win Galaxy Tab, camera and other useful prizes 


What: online game by Mazda introduced for the launch of the new car models. 
When: right now, you can participate every day and increase your chances to win a wonderful holidays (and a test drive)
Why: because the competition prize packages are impressive!

Drive 1: Southern Norway, Fjords and the Atlantic Road

Drive: Los Angeles, legendary boulevards and the dry river beds
Drive 3: Italy, from Monza to Florence, along the hair raising Stelvio pass 


Thursday 25 July 2013

Fun Google and YouTube stuff

Did you know how to make your Google and YouTube experience more fun? Easy! 


That`s a really cool alternative to normal Google if you
want some gangsta experience. What it does is translating the Web content in 'da real 
language for communicatizzle'.  
Now your Google search is better. 




2. Have some retro YouTube experience

If you are a real computer geek missing ASCII versions or as I remember it 'old-weird-nothing-to-do-with-awesome-Apple-design' PC used to have BC (or before December 2007 to be more specific), you should check this out! 

YouTube guys have posted this code below to their Twitter just yesterday:

Crack the code to go retro: 53 65 61 72 63 68 20 59 6f 75 54 75 62 65 20 66 6f 72 20 2f 20 67 65 65 6b 77 65 65 6b #GeekWeek


If you know how to interpret it - go ahead. If not - just type '/ geekweek' in the YouTube search. This is what you will see:

Fun, ha? :)

Be happy!

I should start with the most useful and universal tip: when you have a chance to live abroad for a while - make the most of it!

This is quite an obvious reason I decided to start this blog in the first place - to show everything I have learned and realised being far away (7 hours by KLM through Amsterdam). When I first arrived to Glasgow it felt like completely wrong place for me to be: everything was different - the food, the accent (I mean not the BBC English I was hoping to hear), the uni (I like really study in Hogwarts now) and people. But as more I live here, the more I fall in love.

So now if you wonder what does all of this have to do with marketing, PR and other staff I mentioned? In Glasgow I got to know lots of cool tips how to make your life brighter and the work more productive. Here we go. :-)