Happy Halloween to everyone! :)
Never understood how scary holiday can be happy, though!;) Time to read about digital marketing tricks and treats inspired by this popular celebration. Many news websites now offer their readers interesting pumpkin pie or soup recipes as well as coffee shops showcasing brand new pumpkin-flavoured lattes (I`ve tried one of those 2 days ago - not bad at all).
Here is my Halloween marketing recipe.
Did you know that every October the word ‘Pumpkin’ gets 20 times more searches than normal? Yes, this is pretty impressive and should be taken into consideration. What does this mean for us? Well, in our digital world we can plan content strategies around relevant holidays, celebrations or seasons; take trends onboard and craft content accordingly, having fun with wording, paying attention to keywords and tags.
Headlines are also important because of their power to increase engagement and readability of content. Therefore, I believe all Halloween headlines should be ‘killer’, content must be ‘scary-good’ and all of this better be accompanied with ‘to-die-for’ Tweets and Likes on Face-boo-k. Play with the words, turn them into hashtags, get involved in conversations and make the most out of the pumpkin hysteria!
2. Take pictures and make videos
Recently emerged phenomena of Vine and constantly growing popularity of Instagram encourage digital marketing practitioners to include those two apps (mobile social photo/video platforms) in their agendas even more. Six or fifteen seconds long, witty and creative videos may be a very good tool to use in the run up to October 31st. One of the most recent examples of great Vine Halloween-themed campaigns (fully described in AdWeek) was developed by washing powder brand Tide and consist of seven short viral videos. Every video clip features famous brand’s product in a well-known horror movie and a corresponding tagline, such as ‘Strains better be scared’ from the upcoming remake ‘Carrie’.
Check Tide’s Vine here: https://v.cdn.vine.co/r/videos/FBF48609FA1002937805493972992_1ddf9f35691.3.4_BbvM_c.6hYY6b9XVtG1Wvyb25fTwvidydqStiV5.JJUVlS8nS8p0l6Mw9GMYGbom.mp4?versionId=1TCGeZYTB2chlx4D_sYfzi1OZCNcnKuq
By the way, pictures of Halloween costumes may be also ‘Instagramed’. Moreover, if that’s a product you are launching or promoting, try putting a funny little costume on your product and make it Vine viral. Just imagine new iPad Air in a cute Batman cape :)
3. Create contests!
The last and probably the easiest idea to implement this last day of October as a part of digital campaign is to organise a contest. People love Facebook contests and so do I - they are engaging, easy-to-do and can only be limited to one's imagination. Photo sharing contest (such as of the craziest outfit or a handmade Jack O’Lantern; ‘guess a scary movie’ type of contest; the best Halloween meme; scariest-looking cupcake or even online trick-or-treating) can all be performed in order to make your brand more popular and more likeable while adding some life to your Facebook page. 
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