Showing posts with label Social bookmarking. Show all posts
Showing posts with label Social bookmarking. Show all posts

Monday, 17 March 2014

I got hired!

Hey folks!

I bet you missed me. :-)

Sorry for not writting about my job hunting success earlier - I was too busy strategizing my very own information war, more like a battle (p.s. I am gonna tell you all about it later on). So yeah, I got the job and now I am one of those office people wearing fancy suits and having my phone bills covered. Not really...;-) But here is what happened.

More than a month ago I have started this little job hunting experiment, to be precise I started looking for the job in the first week of February. On 19th February I had my first day of work. I now work on TV and do the stuff I love the most - manage PR and media relations.

In order to find the job I have used several techniques with most of them being fairly traditional (I did not make any viral videos, but probably should have). You can take a look at a little visual report below illustrating the progress of the experiment, although, first, I would like to make a little conclusion.

1. Your path to the dream job  almost solely depends on you. 
Knowing me, I can now say with 100% assurance that if I really-really wanted to get the job at Google I could have. I just needed to really work for it and really want it. Of course there always are circumstances you just cannot deal with. Like in my case, I can only work in the countries which do not require the working permit. And believe me this list is like super short. Thus, at this point of my career I decided to establish myself in the filed first before applying to work abroad and having amazing companies to do the paper work for me. So yeah, your success is directly proportional to the efforts behind it.

2. Your CV and your ability to make an impression is 90%, 10% is luck.
Clearly CV and your email, pitch or phone call to come with it is the first thing potential employer gets to know about you. Thus, it should speak for itself. To add something to this topic which I have already covered, you can also consider looking at this latest article on Mashable. The main rule to remember here is tailoring! You may and should have that one perfect universal resume to begin with, but you would very likely have to edit it for each particular job offering.

3. It is personal. 
Out of every channel tried, targeted emails seem to work the best. As you will see on the chart below, I have tried several ways of distributing my CV among the potential employers. If 100 is the maximum efficiency, email gets 100. Every time I have sent personal email with my resume attached to real people (not just HR department or a general email) asking them for a job, I always got the response.
References and letters of recommendations and  are also personal and extremely fruitful, it is like the word of mouth in action, like the true meaning of PR (when the person who says you are cool is actually not you, but somebody even cooler).

4. Social bookmarking works. 
Not just for blogs, but even for the job hunting. As this little technique helps increase traffic site and make your post (CV) more visible. Just imagine if the story of you looking for a job appears on Digg among the most sharable content. I bet somebody would hire you to do their social media.

5. Be creative. 
There is nothing to add here, except that every profession has place for fantasy and talent. If you can show at least 1% of you might add to the job while going through the application submission/CV writing/hiring process, it definitely increases your chances for success. 



Thursday, 6 February 2014

Experimental Blog Post: Who Seeks Shall Find

Dear Readers! :-)

Today I am not going to share with you anything I know but rather ask you for a little offer. Could you please share something you know about me with someone you know? If that sounds a little bit confusing, let me explain.

For those who liked my thoughts on CVs writing and job hunting tips, I am starting an experiment in order to evaluate whether social media, word of mouth and basic PR skills can help one get a dream job! Here is how it's going to be:

1. Here is a link to my LinkedIn profile

2. Here is my email address: mzhdanova401@gmail.com

3. Here is my colourful CV


4. Here is what I am asking you to do:

Would you mind sharing the link to this blogpost on your different social media accounts, saying that your friends is looking for a job, please (I hope you view me as your virtual friend;-)? Or if it is easier, you could just share this text:

"Proactive and self-motivated team player with strong communication skills, leadership ability and problems solving talent is looking for a job in the field of communications, public relations and/or marketing. Please, check her CV here: http://ua.linkedin.com/pub/maria-zhdanova/75/287/76a


5. Here is what I am going to do:

I will use social bookmarking tools, my networking talent and this blog to distribute the idea of me looking for a job to as many sourced as possible, so it reaches a potential employer. On the other hand, if you want me to share your CV here at this blog - just email it to me and we will raise a number of variables in our experiment.

6. What's next:

On 1st of March I will publish the results of this mini experiment telling you what was the audience reach for this blog post, how many people contacted me (contacted any of the participant of the experiment) regarding my CV/ how many job offers I go and finally was it all worth doing! :)


Thanks a lot for your help and let us climb the career ladder together! 

Tuesday, 17 September 2013

Social bookmarking and why you need it

Hi folks! How`re you doing? ;)

I feel so terrible for leaving you here, all alone, in this lonely Internet, without any new posts for a couple of days. That`s not that I have been procrastinating, in fact, I was doing the opposite - working as a tutor on the Freshers Week in the University of Glasgow. This was so much fun! :-) So great to be in the shoes of the 'university person' again. Oh, I just realised how much I miss my recently ended student days!!!

Anyway, you are probably hungry for some food for thought, don`t you? And I am going to give you some regarding the social bookmarking: what it is, why you need to know about it and how to do it. Enjoy!


1. Social bookmarking is...Well, in a non-digital word bookmarking is a process of putting something (card, piece of paper or a fancy silver bookmark) into the book to note your favourite pages or those that are importnat to you. In the digital word, information in the virtual space can be similarly organised through social bookmarking services. These are the online services where content is 'tagged' and shared in a way so the other people can find their way to what actual interests them. Hm...how can I make sound even simplier...well, most of us use Internet as a source of news: some of you are not necesserly keen to know what is happening in the financial sector, but rather stay updated with the recent technology innovations. Therefore, on social bookmarking website you can go and search directly for the information based on your preferences and using the 'keywords' (say: iPhone 5s, Apple, smartphones).

2. I need to know about social bookmarking services (SBS) because...There are three main reasons, I wouldsay, depending on who you are. (This sounds like a very phylosophical matter - knowing who we are and what we want in this life;-).

As an Internet user in general, you would use SBS because it is an easy and fast way to search for the information, especially if you want to track everything that is online regarding a particular issue. This may be also useful for you professional and studying purposes when you are researching a topic.

The important thing to mention here is that SBS do not actually contain materials (news, resources) per se, but links to those materials, so it kind of looks as a library catalogue or a huge list of references.
So, if you are a student, you would need to know abour SBS to save some time finding sources for your essays and projects.

Finally, if you are PR-person, you should think of SBS as a great tool for driving traffic to your press- and publised campaign materials by tagging them with the relevant key words. For instance, if you are performing a new product launch campaign and have the press release about this e.g. new fabulous fishing kit by FishWithUs you can save the link to this press release on the SBS. Adding the keywords such as 'fishing', 'fishing kit', 'outdoor activities' etc. you will make users who search for this keywords see your press release! Is not it great? Especially, if you think of it from the SEO point of view.


3. I like the idea, tell me how to start! So if you are fancy trying to 'socially bookmark' something, just register with one of the SBS I provide below and see which one you like the most. Finally, I guess for the PR-people it might be a great idea to try using all of them at once (does help to generate traffic).

- Twitter (are you surprised?). By hashtagging people and stuff in general you also bookmark and sort the information, so for the PR - tweeting about your event or product is a great alternative (compliment) to the traditional press release.

- Chime.in

P.S. I know this is not a full list - just those I had in mind. If you know more SBS - let me know. :) Have a great night! I will see (em...talk/write to) you soon!

P.P.S I just realised, another way to use SBS is to promote your blog!! Or my blog :) Feel free to try tagging some of my posts, I will be very grateful :) By the way, many thanks to +Eduardo De Sales for always reading me and commenting on my posts!